Main goal Provide users with easy access to the cultural activities on the Week of Austria's calendar.
In 2020, we were hired by the Austrian Embassy in Buenos Aires to create the entire design system for an event called "The Week of Austria", in the region. It included Argentina, Uruguay, and Paraguay. It was the very first time they hired a Studio and we received very good reviews for our work. Every single presential cultural activity had been suspended due to the pandemic, so we had to work exclusively in digital pieces.
We were responsible for the creation of the entire Digital Design System for the event. For the logo we were asked to work with the image of Mount Grossglockner and also incorporate in some way the flags of the countries involved in this event, Argentina, Uruguay, and Paraguay.
We designed the Brand Guideline for the standards and uses of the new logo, the color palette, typography, permitted and prohibited uses of this brand.
We also worked in the Digital Marketing for this Event. Through MailChimp we created and sent to the client's Database the Email Marketing Campaigns. Finally we designed from scratch the Instagram feed.
Tools required Sketch, Photoshop, Illustrator, MailChimp.